Bwonz Anbalaj · 2021
Cilly Anbalaj pou Kannèt Bwason
by Guangzhou Cheung Ying Design Co., Ltd.
- A' Design Award Bwonz 2021 in Anbalaj
- CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
- Estimated Number of Design Views: 13,194
- Verification code 5FFFDCDE31 · Verify this award
Colors
About Cilly Anbalaj pou Kannèt Bwason
Cilly se yon konsepsyon anbalaj pou yon ji rosa roxburghii ki vize jèn konsomatè yo. Ji a fèt pou netwaye bouch pandan repa yo pandan li ofri yon opsyon ki an sante ak nourisan. Kontenan an se yon kannèt aliminyòm ki gen yon kapasite 245 ml. Kannèt la mezire 65 mm nan longè, 65 mm nan lajè ak 95 mm nan wotè. Grafik yo konbine yon estil graffiti ak pop art. Non mak la plase nan yon efè abstrè ji k ap eklabouse. Koulè klere ki kontras yo bay kannèt la yon aparans jèn ak alamòd.
About the A' Design Award Bwonz
Cilly Anbalaj pou Kannèt Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cilly Anbalaj pou Kannèt Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cilly Anbalaj pou Kannèt Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
