Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize by Zhaoxin Zhu and Dongyan Ruan

Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize

by Zhaoxin Zhu and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize

Tèks Liv: Yanghe Personal Letters Baijiu se yon anbalaj pou yon bwason alkolize Chinwa ki fèt nan Suqian, pwovens Jiangsu, yon zòn ki byen konnen pou pwodiksyon likè li. Konsepsyon an prezante kaligrafi lèt chinwa yo nan fòm lèt ekri alamen, pandan ke yon kat lokal montre rivyè, lak ak marekaj ki antoure distilri a. Boutèy la fèt an seramik avèk yon vènisaj blan mat, e bouchon boutèy la ka sèvi kòm yon tas pou bwè. Bwat deyò a fèt ak papye ondile ki respekte anviwònman an, li vlope ak yon kouvèti an papye, e bwat la louvri fasilman.

The Recognition

About the A' Design Award Bwonz

Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yanghe Personal Letters Baijiu Fonksyon Prensipal: Anbalaj Bwason Alkolize satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensions & Packaging: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tags: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Production Technology: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Design Challenge: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Research: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiration: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Project Duration: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Operation Flow: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Team Members: Designer: Dongyan Ruan
Image Credits: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.