Super Leg Anbalaj Snack Super Leg by Chen Wang

Super Leg Anbalaj Snack Super Leg by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Super Leg Anbalaj Snack Super Leg

by Chen Wang

Client: Three Squirrels

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Anbalaj Snack Super Leg

Super Leg se yon anbalaj snack ki te kreye pou yon mak manje Chinwa. Anbalaj la montre mascot mak la, yon ekirèy yo rele Xiaojian, ki kouche sou yon gwo jigo poul epi k ap pran plezi manje a pandan rad li yo kwense nan yon etajè. Ilistrasyon an enspire pa yon sèn cartoon kote yon sourit vòlè fwomaj epi yon chat kenbe li. Pati nan jigo a ki sanble chire pa dan fòme yon fenèt, konsa moun ka wè vyann ki anndan an. Konsepsyon an konekte mascot la ak pwodwi a epi li ede anbalaj la parèt aklè pami lòt atik menm kalite sou etajè a.

The Recognition

About the A' Design Award Fè

Super Leg Anbalaj Snack Super Leg se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Super Leg Anbalaj Snack Super Leg pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Super Leg Anbalaj Snack Super Leg pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release