Ajan Anbalaj · 2021
Shangri La Anbalaj Diven
by Pufine Advertising Ltd. Co.
- A' Design Award Ajan 2021 in Anbalaj
- CLIENT: Yunnan Shangri-La Wine Co. LTD
- Estimated Number of Design Views: 26,367
- Verification code 76B53212F6 · Verify this award
Colors
About Shangri La Anbalaj Diven
Shangri La se yon konsepsyon anbalaj pou yon seri twa diven wouj. Etikèt yo itilize teksti penti lank tradisyonèl Oryantal pou sijere koulè diven an k ap koule ak twon yon vye pye rezen. Lè yo mete youn kòt a kòt, twa anbalaj yo fòme yon sèl twon k ap tòde. Chak anbalaj pote yon bèt ki soti nan zòn pwodiksyon an: yon papiyon pou lè, yon pwason pou dlo ak yon pika pou tè. Etikèt yo fèt ak papye kapòk ki gen yon sifas raje, epi anbosaj la fòme teksti vye ekòs. Konsepsyon an atire atansyon sou atizana tradisyonèl ak sou anviwònman natirèl la.
About the A' Design Award Ajan
Shangri La Anbalaj Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Shangri La Anbalaj Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Shangri La Anbalaj Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
