Bwonz Anbalaj · 2021
Germain Robin California Brandy Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak
- A' Design Award Bwonz 2021 in Anbalaj
- CLIENT: E&J Gallo
- Estimated Number of Design Views: 13,096
- Verification code 5682BF71A0 · Verify this award
Colors
About Germain Robin California Brandy Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak
Tèks Liv: Germain-Robin California Brandy se yon idantite mak ak yon konsepsyon etikèt boutèy pou yon brandy ki fèt nan Kalifòni. Idantite vizyèl la senp e klè, li reflete karaktè san dekorasyon men san konpwomi mak la. Logo a mete de non fondatè yo yonn anba lòt, separe pa yon liy fen, pou eksprime yon balans ant imajinasyon ak rigè nan egzekisyon. Brandy California Alembic la pote yon etikèt papye blan ki fèt ak swen, ki make varyan an an wouj, ansanm ak yon deskripsyon presi sou metòd distilasyon ak vyeyisman yo.
About the A' Design Award Bwonz
Germain Robin California Brandy Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Germain Robin California Brandy Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Germain Robin California Brandy Fonksyon Prensipal: Etikèt Boutèy, Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
