XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado by Shaofeng Pan

XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado

by Shaofeng Pan

Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #112702

View at A' Design Award Press Release Award Badge

Colors

The Design

About XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado

Tèks Liv: XQ Bwat Kado Nouvèl Ane a se yon konsepsyon anbalaj ki te kreye pou yon ansanm kado fèt. Bwat la te fèt an 2019, ane kochon an nan kalandriye lina Chinwa a. Wouj yo itilize anndan e lò deyò. Nan sant li, gen yon modèl won ki fòme pa kouple, dans lyon, flè lotis, kap ak drapo batay, konbine ak douz konstelasyon yo. Ansanm nan gen yon kochon plake ak lò, nòt mache, pyès monnen komemoratif, yon kalandriye ak yon plim plake ak lò. Metòd pwodiksyon yo enkli anboutisman twadimansyonèl, plastik gout ak bwonzaj.

The Recognition

About the A' Design Award Bwonz

XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. XQ New Year Gift Box Fonksyon Prensipal: Anbalaj Bwat Kado satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
Production Technology: By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
Inspiration: The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.

Read the Press Release