Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm by Martin Zouhar

Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Ajan Winner in Anbalaj Category

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Colors

The Design

About Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm

Heffron se konsepsyon anbalaj pou yon wonm ki pwodwi pa yon distilri Tchekoslovak. Wonm nan onore lejyon Tchekoslovak yo, ki te goumen an Risi ant 1914 ak 1918 epi ki te ede etabli Repiblik Tchekoslovak la. Heffron se non dènye bato ki te transpòte lejyonè yo soti Risi pou rive Ewòp. Konsepsyon an enspire pa lèt sòlda yo te voye lakay pandan long vwayaj la. Boutèy vè transparan an gen kapasite 500 ml. Etikèt la fèt ak papye krèm ki gen teksti, avèk yon dekoupaj pèfore nan fòm so lèt ak yon vèni briyan lokal, enprime nan twa koulè.

The Recognition

About the A' Design Award Ajan

Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Heffron Fonksyon Prensipal: Anbalaj Boutèy Wonm se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.