Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj by Evgeniya Abramova

Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj by Evgeniya Abramova is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj

by Evgeniya Abramova

Client: Boo

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #114004

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Colors

The Design

About Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj

Boo se yon konsepsyon anbalaj pou yon liy pwodwi netwayaj ki fèt pou kay ki gen timoun piti. Liy la gen yon jèl pou lave veso ak jwèt timoun ki gen ekstrè kamomil, yon jèl pou netwaye planche ki gen ekstrè alowevera ak yon esprè pou saldeben ki gen ekstrè pyebwa te. Pwodwi yo baze sou engredyan natirèl, san koloran ak pafen. Chak boutèy plastik gen yon etikèt manch retresi ak koulè pal. Ilistrasyon mikwòb parèt sou etikèt yo, epi chak pwodwi montre yon mikwòb diferan. Zòn klè nan boutèy la sijere ke jèm yo efase nèt.

The Recognition

About the A' Design Award Ajan

Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Boo Fonksyon Prensipal: Anbalaj Pwodwi Netwayaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Dimensions & Packaging: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Tags: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Production Technology: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Design Challenge: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Research: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspiration: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Project Duration: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Operation Flow: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patents: Copyrights belong to Evgeniya Abramova, 2019
Team Members: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Image Credits: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin