Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2021

Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Lò Winner in Anbalaj Category

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Verified Award Winner
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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje

Hotel New Grand Ready-to-eat Meals se yon konsepsyon anbalaj pou manje ki deja prepare, tankou kari bèf, kari poul ak sòs pat Napolitan. Bwat la fèt an katon epi li itilize motif yon gwo chodyè kòm eleman grafik prensipal li. Konsepsyon minimalis la evite ilistrasyon ak foto manje yo konn wè souvan sou anbalaj manje ki pare pou manje. Entansyon an se transmèt tradisyon ak prestij yon otèl klasik nan Yokohama avèk yon ti touch imè. Anbalaj la apwopriye pou repa lakay epi yo chwazi li tou kòm yon kado.

The Recognition

About the A' Design Award Lò

Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Hotel New Grand Ready-to-eat Meals Anbalaj pou Manje kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.