Nuscents Wouj Lèv Kaleyidoskòp by En Ke and Yuancao Pan

Nuscents Wouj Lèv Kaleyidoskòp by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Nuscents Wouj Lèv Kaleyidoskòp

by En Ke and Yuancao Pan

Client: Shanghai Youfei Cosmetics Co., Ltd

A' Design Award Fè Winner in Anbalaj Category

10,823

Verified Award Winner

Verify Award Status for #115479

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nuscents Wouj Lèv Kaleyidoskòp

Pwodui sa a se yon tantativ oda pou inovate ak devlope estrikti anbalaj pwodui makiyaj yo! Li pote nouvo lide ak direksyon pou konsepsyon ak devlopman pwodui makiyaj. Pwodui sa a kòresponn ak pwodui 'Dezayn kwaze' ke jèn moun yo renmen pou kominike ak enterè ak emosyon. Li ka ankouraje devlopman tout endistri kosmetik la nan domèn kilti mak, fonksyon pwodui, pwoteksyon anviwònman, ak inovasyon teknolojik. Pwodui sa a te genyen breve nan Lachin ak Etazini, ansanm ak pri dezayn nan Lachin ak Etazini!

The Recognition

About the A' Design Award Fè

Nuscents Wouj Lèv Kaleyidoskòp se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Nuscents Wouj Lèv Kaleyidoskòp pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Nuscents Wouj Lèv Kaleyidoskòp pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.

The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!
Dimensions & Packaging: Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm.
Tags: Kaleidoscope, lipstick, dream, beauty, crossover design
Production Technology: The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
Design Challenge: Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?
Research: This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
Inspiration: The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!
Project Duration: The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
Operation Flow: 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.
Patents: innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.
Team Members: Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN