Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi by Ouzhu Huang and Qinjie Lu

Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi

Tèks Liv Tradwi: Pure se yon konsepsyon anbalaj pou yon fontèn dlo pou bèt kay. Ble ak blan se koulè prensipal yo, kote ble reprezante dlo epi blan reprezante pite. Silwèt de dimansyon nan senk kote pwodwi a enprime sou bwat la, konsa achtè yo ka wè fòm egzak atik ki anndan an, pandan ke menm modèl yo tou sèvi kòm dekorasyon. Yon ton ble gradyèl la sijere dlo pwòp k ap koule. Bwat la mezire 300 pa 210 pa 220 milimèt e li fèt ak katon jounal kouvri ak ajil ansanm ak katon ivwa, fim mat, koton pèl ak papye atistik.

The Recognition

About the A' Design Award Fè

Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Pure Fonksyon Prensipal Tradwi: Anbalaj Pwodwi pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020