Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk by Mutian Yu

Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk

Tèks Liv: Mr Baldie se yon konsepsyon anbalaj pou bonbon sèk ki gen fòm figi ansanm ak sòs chokola. Ансanb la genyen twa gou: frèz, moka ak orijinal. Chak bonbon sèk fèt an fòm yon figi san cheve. Sòs chokola ki enkli a pèmèt yo dekore bonbon sèk la lè yo tranpe l. Konsa, moun ka ajoute yon estil cheve, yon moustach oswa yon babouch. Anbalaj la fèt an fè blan (tinplate) e li mezire 310 pa 310 pa 60 milimèt. Konsepsyon sa a trete moman manje yon ti soulajman kòm yon eksperyans ke moun pataje ansanm epi ki plen jwè, olye ke yon senp repa.

The Recognition

About the A' Design Award Bwonz

Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Mr Baldie Fonksyon Prensipal: Anbalaj Bonbon Sèk satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.