Jincaitou Fonksyon Prensipal: Anbalaj Baijiu pa Yiyang Liu

Dizayn Jincaitou Fonksyon Prensipal: Anbalaj Baijiu pa Yiyang Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2021

Jincaitou Fonksyon Prensipal: Anbalaj Baijiu

pa Yiyang Liu

Kliyan: Gui Brewery Co., Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

24,820

Gayan Pri Verifye

Verifye Estati Pri pou #117381

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jincaitou Fonksyon Prensipal: Anbalaj Baijiu

Jincaitou se yon konsepsyon anbalaj pou yon seri likè baijiu chinwa. Bouchon an fèt ak materyèl kalite manje, epi modèl li konbine enprimri desal modèn ak teknik emay tradisyonèl. Devan anbalaj la montre yon lyon k ap danse, yon ruyi lajad ak yon pipirit, twa motif ki lye ak bòn chans nan kilti chinwa. Dèyè a montre sèn pentire pwosesis fabrikasyon likè a, soti nan bay manje ak kuit rive nan fèmantasyon ak distilasyon. Anbalaj la mezire 105 pa 105 pa 260 milimèt epi li itilize metòd pwodiksyon modèn ki kenbe pri yo ba.

Rekonesans lan

Konsènan A' Design Award Ajan

Jincaitou Fonksyon Prensipal: Anbalaj Baijiu se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Jincaitou Fonksyon Prensipal: Anbalaj Baijiu pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Jincaitou Fonksyon Prensipal: Anbalaj Baijiu se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimansyon & Anbalaj: Width 105mm x Depth 105mm x Height 260mm
Etikèt: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Teknoloji Pwodiksyon: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Defi Dizayn: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Rechèch: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Enspirasyon: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Dire Pwojè: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Fliks Operasyon: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Manm Ekip: Yiyang Liu