BonBonne Nuit Anbalaj Sirèt by Ka Wai Tsun

BonBonne Nuit Anbalaj Sirèt by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

BonBonne Nuit Anbalaj Sirèt

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner
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Colors

The Design

About BonBonne Nuit Anbalaj Sirèt

BonBonne Nuit se yon seri konsepsyon anbalaj pou sirèt. Non an konbine de mo franse, bon bon, ki vle di sirèt, ak bonne nuit, ki vle di bòn nwit. Konsèp la envite kliyan yo pou yo goute pwòp rèv lisid pa yo. Anbalaj yo itilize yon style monmontaj ki rasanble eleman sireyalis. Paske rèv lisid yo kapab kontwole, istwa ki sou chak anbalaj sijere yon dezi moun gen tandans genyen. Non pwodwi konseptyèl yo fèt pou deklanche sèn imajinatif nan lespri a. Seri a gen ladan twa sachè, twa ti bwat won, ak de bwat rektangilè ki gen manch.

The Recognition

About the A' Design Award Fè

BonBonne Nuit Anbalaj Sirèt se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann BonBonne Nuit Anbalaj Sirèt pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte BonBonne Nuit Anbalaj Sirèt pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.