Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè by PepsiCo Design and Innovation

Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Piblisite Competition Category.

AjanPiblisite· 2021

Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ajan Winner in Piblisite Category

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Verified Award Winner
Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè

Lays Heartwork se yon kanpay piblisitè ki te kreye pou mak Lays pandan pandemi Covid-19 la. Kanpay la remèsye moun ki travay dèyè sèn nan chèn valè Lays la, tankou kiltivatè, ouvriye faktori, chofè kamyon, komèsan ak travayè livrezon. Yo konbine koulè klere ak optimis avèk mesaj rekonesans dirèk atravè konsepsyon pakè a. Chak pakè vin yon omaj pou travayè kominote ki raman jwenn remèsiman an pèsòn. Objektif la se montre ke travay chak jou sa a se pa sèlman travay di, se travay ki soti nan kè.

The Recognition

About the A' Design Award Ajan

Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lays Heartwork Fonksyon Prensipal: Kanpay Piblisitè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release