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Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.


AjanAnbalaj· 2021

Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #118783

Colors

The Design

About Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik

Adrenaline Space se yon konsepsyon anbalaj edisyon limite pou yon bwason enèjetik ki vann an Risi. Konsepsyon an selebre eksplorasyon lespas epi sipòte pozisyon mak la ki ankouraje konsomatè yo depase limit pèsonèl yo. Yon galaksi zetwal an lò byen klere plase kont yon fon ble fonse, kreye yon envitasyon vizyèl pou rive nan nouvo wotè. Anbalaj la kominike tou ajoute ji a epi mete aksan sou engredyan yo ak benefis kafeyin, vitamin ak toryin. Konsèp la te devlope an repons a yon demann yon kliyan komèsyal.

The Recognition

About the A' Design Award Ajan

Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Adrenaline Space Primary Function: Anbalaj Bwason Enèjetik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags
Packaging, Beverage
Inspiration
The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members
PepsiCo Design & Innovation

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The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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