Lays Signature Eksperyans Mak Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Evènman Competition Category.
LòEvènman· 2021
Lays Signature Eksperyans Mak Pop-Up
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Lò Winner in Evènman Category
- 96,677
- Verified Award Winner
- Verify Award Status for #118889
The Design
About Lays Signature Eksperyans Mak Pop-Up
Lays Signature se yon eksperyans mak pop-up ki kreye ozalantou chips pòmdetè. Eksperyans lan òganize nan kote tanporè anndan magazen eksklizif, kote yon ba miksoloji chips sèvi kòm yon ti sèn. Vizitè yo gade yon pèfòmans an dirèk kote yo fabrike gou inik alamen devan yo. Fòma teyatral ak milti-sansoryèl la reimajine fason chips yo sèvi, goute ak pataje. Entansyon an se rive jwenn kliyan pi jèn ki bay valè a eksperyans reyèl ak pataj sosyal. Premye edisyon an te prezante nan gran magazen Lane Crawford.
The Recognition
About the A' Design Award Lò
Lays Signature Eksperyans Mak Pop-Up se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Lays Signature Eksperyans Mak Pop-Up pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Lays Signature Eksperyans Mak Pop-Up kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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