Game Fuel Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.
LòAnbalaj· 2021
Game Fuel Anbalaj Bwason
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Lò Winner in Anbalaj Category
- 30,333
- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Anbalaj Bwason
Game Fuel se yon anbalaj edisyon espesyal pou bwason enèjetik ki te kreye pou mak Adrenaline Rush an Risi. Konsepsyon an selebre kilti jwèt videyo ak e-sport. Logo A ki parèt byen klè sou kannèt la te transfòme an yon pòtal plen koulè ki envite konsomatè a antre nan yon nouvo anviwònman jwèt e ki kreye yon sansasyon imèsyon gradyèl. Konsepsyon an etann soti nan anbalaj la pou rive nan eksperyans mak ki pi laj. Entansyon deklare a se te pou retire kominote jwè yo nan estereyotip yo epi bay jwè yo enèji ak konfyans pou yo fè bèl pèfòmans.
The Recognition
About the A' Design Award Lò
Game Fuel Anbalaj Bwason se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Game Fuel Anbalaj Bwason pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Game Fuel Anbalaj Bwason kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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