LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo by PepsiCo Design and Innovation

LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2021

LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Lò Winner in Anbalaj Category

28,312
Verified Award Winner
Verify Award Status for #118895

View at A' Design Award Press Release Award Badge

Colors

The Design

About LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo

LIFEWTR Seri 8 Unconventional Canvas se yon konsepsyon anbalaj boutèy pou yon mak dlo premyòm. Etikèt boutèy la sèvi kòm yon kanva pou atis k ap monte, kidonk anbalaj la sèvi kòm yon sous idratasyon ak enspirasyon an menm tan. Seri 8 prezante travay twa atis atravè penti, eskilti ak zèv sou papye, ki gen ladan eksplorasyon istwa altènatif kote fanm koulè yo enkli nan naratif kiltirèl yo. Zèv atistik yo parèt nan kominikasyon mak la, nan magazen ak nan evènman an dirèk, sa ki bay atis prezante yo yon pòte mondyal.

The Recognition

About the A' Design Award Lò

LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. LIFEWTR S8 Unconventional Canvas Anbalaj Boutèy Dlo kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags: Packaging, Beverage
Inspiration: LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Team Members: PepsiCo Design & Innovation

Read the Press Release