Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2021

Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Lò Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason

Lipton Avant Garde Special Art Edition se yon koleksyon ti bwat miniati pou te glase. Chak bwat kenbe 250 ml, li lejè epi li fasil pou pote, e fòma sa a se premye ti bwat miniati nan kategori te glase a nan Risi. Grafik yo enspire de mouvman atistik Avant Garde Ris yo, tankou Sipremativis, Abstraksyonis ak Kubo Futuris. Gen desen separe ki asosye ak gou pèch, sitwon ak te vèt. Koleksyon an vann sèlman nan Risi. Objektif la se fè mak la remake sou etajè a nan yon kategori ki chaje ak konpetisyon.

The Recognition

About the A' Design Award Lò

Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Lipton Avant Garde Special Art Edition Anbalaj Bwat Bwason kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release