Pepsi New Year 2020 Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.
LòAnbalaj· 2021
Pepsi New Year 2020 Anbalaj Bwason
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Lò Winner in Anbalaj Category
- 34,941
- Verified Award Winner
- Verify Award Status for #118921
The Design
About Pepsi New Year 2020 Anbalaj Bwason
Pepsi New Year 2020 se yon seri kanèt bwason edisyon limite ki te kreye pou sezon Nouvo Ane a nan Risi. Chak kanèt genyen yon tipografi ki fèt espesyalman ak yon ti mesaj kout ki soti nan kilti lokal, imè ak tradisyon yo. Mesaj yo gen yon ton pèsonèl, kidonk konsomatè yo ka chwazi sa ki pi koresponn ak yo. Yon hashtag komen pou seri a, ki tradui kòm pran Pepsi si, envite entèraksyon sou rezo sosyal yo. Apwòch konsepsyon fleksib la pèmèt konsèp la adapte pou lòt mache lokal yo, sa ki elaji ak pèsonalize selebrasyon Nouvo Ane a.
The Recognition
About the A' Design Award Lò
Pepsi New Year 2020 Anbalaj Bwason se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi New Year 2020 Anbalaj Bwason pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi New Year 2020 Anbalaj Bwason kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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