Moose Piss Animasyon Pwomosyonèl by Bruno Cintra

Moose Piss Animasyon Pwomosyonèl by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Fim Competition Category.

LòFim· 2021

Moose Piss Animasyon Pwomosyonèl

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Lò Winner in Fim Category

68,818

Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Animasyon Pwomosyonèl

Moose Piss se yon animasyon pwomosyonèl ki te kreye kòm pati prensipal yon kanpay lansman byè. Animasyon an dire 40 segond, li fonksyone a 12 imaj pa segond epi li pwodwi nan rezolisyon 4K. Desen manyèl te konbine avèk ilistrasyon ak penti dijital, epi lojisyèl grafik te itilize pou konpozisyon ak edisyon son. Yon stil imoristik e san respè pou konvansyon te chwazi pou koresponn ak karaktè mak byè a. Eleman natirèl yo te restilize pou konstwi yon monn sireyèl. Animasyon an fèt pou videyo sou entènèt ak platfòm medya sosyal yo.

The Recognition

About the A' Design Award Lò

Moose Piss Animasyon Pwomosyonèl se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Moose Piss Animasyon Pwomosyonèl pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Moose Piss Animasyon Pwomosyonèl kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.