Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik by Genki Forest

Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Ajan Winner in Anbalaj Category

40,099

Verified Award Winner

Verify Award Status for #119239

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik

Alienergy se yon anbalaj pou yon bwason enèjetik san sik. Konsepsyon an itilize yon bwat aliminyòm mens ki mezire 58 mm nan lajè, 58 mm nan pwofondè epi 142 mm nan wotè, ki kenbe 330 ml. Yo te chwazi aliminyòm paske li ka resikle epi reyitilize avèk efikasite. Yon figi ekstraterès, ki desine kòm yon ekstansyon logo mak la, fòme grafik prensipal la epi li repete atravè tout liy pwodwi a. Yon paSèt koulè pwòp, liy dwat, fòm jeyometrik ak aksан metalik bay bwat la yon prezans solid sou etajè a. Yerachi enfòmasyon an mete aksан sou fòmil san sik la.

The Recognition

About the A' Design Award Ajan

Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Alienergy Energy Drink Fonksyon Prensipal: Anbalaj Bwason Enèjetik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang