Yamamotoyama Pake Te Rebranded pa Eisuke Tachikawa

Dizayn Yamamotoyama Pake Te Rebranded pa Eisuke Tachikawa se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Platin nan Kategori Konpetisyon Dezayn Anbalaj.

PlatinAnbalaj· 2021

Yamamotoyama Pake Te Rebranded

pa Eisuke Tachikawa

Kliyan: Nosigner

Gayan A' Design Award Platin nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Yamamotoyama Pake Te Rebranded

Yamamotoyama se youn nan pi ansyen ak pi etabli komèsan te nan Japon. Se te premye moun ki te vann te vèt jodi a. Avèk konsèp Retounen nan orijin Edo, NOSIGNER te reamenaje pakè yo pou kenbe kilti tradisyonèl te vivan epi pase li nan tan kap vini an. Pou fè yo modèn pandan y ap kenbe cham nan mak nan istwa long, NOSIGNER refere yo ak koulè tradisyonèl yo ak estrikti nan woulo yo ak ti krèt orijinal Yamamotoyama ak style la kaligrafi nan Edo.

Rekonesans lan

Konsènan A' Design Award Platin

Yamamotoyama Pake Te Rebranded se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Yamamotoyama Pake Te Rebranded montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Yamamotoyama Pake Te Rebranded se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Enspirasyon: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Manm Ekip: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Kredi Imaj: Photography: Sato Kunihiko

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