Ajan Anbalaj · 2021
East Travel Fonksyon Prensipal: Anbalaj pou Bwason Alkolize
by Wen Liu, Bo Zheng and Weijie Kang
- A' Design Award Ajan 2021 in Anbalaj
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 19,567
- Verification code 08DBCBC759 · Verify this award
Colors
About East Travel Fonksyon Prensipal: Anbalaj pou Bwason Alkolize
East Travel se yon konsepsyon anbalaj pou baijiu, yon alkòl distile tradisyonèl Chinwa. Boutèy la itilize yon fòm senp an vè silendrik ki fasil pou pwodiksyon an gwo. Bouchon an gen fòm ondil dlo, yon referans a dlo bon kalite yo itilize nan brasaj la. Etikèt la fèt ak papye espesyal, epi ilistrasyon an ak non pwodwi a bwonze. Anbalaj deyò a fèt ak bagas prese, fib ki rete apre kann sik la fèmante, yon materyèl ki degrade natirèlman. Konsepsyon an enspire de kilti folklorik Chinwa ak metòd brasaj tradisyonèl yo.
About the A' Design Award Ajan
East Travel Fonksyon Prensipal: Anbalaj pou Bwason Alkolize se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann East Travel Fonksyon Prensipal: Anbalaj pou Bwason Alkolize pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. East Travel Fonksyon Prensipal: Anbalaj pou Bwason Alkolize se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
