Ajan Anbalaj · 2021
Diablo Black Etikèt Diven
by Ximena Ureta
- A' Design Award Ajan 2021 in Anbalaj
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 29,052
- Verification code 3FA2ED905D · Verify this award
Colors
About Diablo Black Etikèt Diven
Diablo Black se yon etikèt diven ki fèt pou yon diven Chilyen ki soti nan rejyon Maule. Etikèt la prezante Dyab la kòm figi santral la, k ap eksprime yon karaktè fonse, misterye epi sofistike. Etikèt konik la enprime an ofsèt ak sèt koulè espesyal sou papye ki kole poukont li, epi li fini ak fèy dore mat, tanpon ak vèni UV saten. Yo te bezwen fè plizyè tès pou enprime koulè yo sou fèy dore ki briye a, konsa figi a parèt ant nwa, wouj ak dore ak yon aparans boule. Konsepsyon an marye tradisyon diven ak yon lespri mak modèn.
About the A' Design Award Ajan
Diablo Black Etikèt Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Diablo Black Etikèt Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Diablo Black Etikèt Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
