Ajan Anbalaj · 2021

Day One Etikèt Diven

by Ximena Ureta

A' Design Award Ajan 2021 in Anbalaj
CLIENT: MontGras
Estimated Number of Design Views: 29,226
Verification code 1B630204D5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Day One Etikèt Diven

Day One se yon konsepsyon etikèt diven ki fèt pou yon jaden rezen Chilyen kote yo ranmase rezen yo alamen. Etikèt la make moman lè yon fabrikan diven deside kòmanse rekòt la, yon desizyon ki bay kalite ak karaktè yon diven fòm li. Ilistrasyon an montre sizo rekòt nan mitan flè, rezen ak fèy pye rezen. Konsepsyon an kouvri senk varyete rezen ki soti nan diferan vale. Etikèt yo enprime an offset sou papye Fasson Cuvee Sable ki peze 85 gram pa mèt kare, ak twa koulè espesyal, fèy lò mat, tenbraj ak vèni pwoteksyon.

About the A' Design Award Ajan

Day One Etikèt Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Day One Etikèt Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Day One Etikèt Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Press Kit

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro