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Wa Lana Waqfa Brand Emisyon Politik Televizyon by Rami Yaser Hosni

Wa Lana Waqfa Brand Emisyon Politik Televizyon by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Piblisite Competition Category.


FèPiblisite· 2021

Wa Lana Waqfa Brand Emisyon Politik Televizyon

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Fè Winner in Piblisite Category

Colors

The Design

About Wa Lana Waqfa Brand Emisyon Politik Televizyon

Wa Lana Waqfa (ann poze) se yon emisyon politik chak jou ki konsantre sou nouvèl aktyalite. Li mete limyè sou yon evènman nouvèl epi analize l an pwofondè. Ekip design la te fè yon rebrand konplè (sekans ouvèti, estidyo, grafik nan emisyon an, promo..) pou vrèman reflete konsèp emisyon an, ki baze sou "mete anlimyè" ak "rete" sou yon sijè patikilye. Premye lèt nan non emisyon an klere premye lèt dezyèm mo a, pou transmèt mesaj mete anlimyè ak eksplorasyon an. Liy ki estann nan fen dezyèm mo a reprezante yon poz (non emisyon an).

The Recognition

About the A' Design Award Fè

Wa Lana Waqfa Brand Emisyon Politik Televizyon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Wa Lana Waqfa Brand Emisyon Politik Televizyon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Wa Lana Waqfa Brand Emisyon Politik Televizyon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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