Sogurt With Love and All Things Good Anbalaj Yogout Frostye pa Jimmy Chew

Dizayn Sogurt With Love and All Things Good Anbalaj Yogout Frostye pa Jimmy Chew se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2021

Sogurt With Love and All Things Good Anbalaj Yogout Frostye

pa Jimmy Chew

Kliyan: Sogurt

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #119936

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sogurt With Love and All Things Good Anbalaj Yogout Frostye

Sogurt With Love and All Things Good se yon konsepsyon anbalaj pou tas ti krèm yogout frostye. Yo itilize koulè fre pou reflete yon vwa mak ki akeyan, lejè ak elegan. Ilistrasyon ki mete youn sou lòt yo reprezante fizyon engredyan enpòtan yo nan chak sitou gou ki fèt ak swen. Tipografi, ikonografi ak aranjman prezante enfòmasyon sou pwodwi a yon fason klè epi fasilite lekti. Kouvèti plastik anbalaj anvan an ranplase pa yon kouvèti papye. Chak tas kenbe 125 mililit epi li gen 74 milimèt lajè.

Rekonesans lan

Konsènan A' Design Award Fè

Sogurt With Love and All Things Good Anbalaj Yogout Frostye se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Sogurt With Love and All Things Good Anbalaj Yogout Frostye pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Sogurt With Love and All Things Good Anbalaj Yogout Frostye pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimansyon & Anbalaj: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etikèt: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknoloji Pwodiksyon: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Defi Dizayn: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Rechèch: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Enspirasyon: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Dire Pwojè: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Fliks Operasyon: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Manm Ekip: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Kredi Imaj: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.