Ajan Grafik · 2021
Cuishan Intelligent Kitchen Primary Function: Idantite Vizyèl Restoran
by Yu Pan
- A' Design Award Ajan 2021 in Grafik
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 31,355
- Verification code B7FD34EB6A · Verify this award
Colors
About Cuishan Intelligent Kitchen Primary Function: Idantite Vizyèl Restoran
Cuishan Intelligent Kitchen se yon idantite vizyèl ki te kreye pou yon etablisman manje nan Wuxi, an Chin. Idantite a mete ansanm kilti manje lokal, istwa vil la ak tèm entènèt yo nan yon sèl sistèm mak. Logo a ranje epi repete pou fòme yon modèl mak ki gen yon rekonesans solid. Motif ginkgo, iwondèl ak nyaj yo itilize kòm eleman santral. Ginkgo a refere ak kilti Chinwa ki gen anpil tan, iwondèl la ak rejyon ki nan sid Rivyè Yangtze a, epi nyaj la ak lanati. Pwojè a kouvri 1770 mèt kare epi li te fini an 2019.
About the A' Design Award Ajan
Cuishan Intelligent Kitchen Primary Function: Idantite Vizyèl Restoran se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Cuishan Intelligent Kitchen Primary Function: Idantite Vizyèl Restoran pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Cuishan Intelligent Kitchen Primary Function: Idantite Vizyèl Restoran se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
