Miltos Botchan Ressha Anbalaj Chokola by Yuta Takahashi

Miltos Botchan Ressha Anbalaj Chokola by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2021

Miltos Botchan Ressha Anbalaj Chokola

by Yuta Takahashi

Client: Miltos

A' Design Award Lò Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #120283

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Colors

The Design

About Miltos Botchan Ressha Anbalaj Chokola

Miltos Botchan Ressha se yon anbalaj chokola ki te kreye pou yon kolaborasyon ant yon lokomotiv ki gen plis pase 130 ane istwa ak yon chokolatye. Bwat la fèt ak papye fen vèt fonse, yon koulè ki fè referans a livre tren an ak chokola matcha. Lokomotiv la repwodui ak estanpaj fèy nwa mat, ki baze sou foto tren aktyèl la. Logo a ak non pwodui a estanpe ak fèy lò mat. Chokola a grave ak yon kat wout ki desine tankou yon labirent. Yon kat ki tache eksplike chak arè ak wout la.

The Recognition

About the A' Design Award Lò

Miltos Botchan Ressha Anbalaj Chokola se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Miltos Botchan Ressha Anbalaj Chokola pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Miltos Botchan Ressha Anbalaj Chokola kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensions & Packaging: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tags: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Production Technology: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Design Challenge: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Research: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspiration: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Project Duration: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Operation Flow: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020