Obsessive Love Sit Entènèt Festival Fim by Min Huei Lu

Obsessive Love Sit Entènèt Festival Fim by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Wèb Competition Category.

BwonzWèb· 2021

Obsessive Love Sit Entènèt Festival Fim

by Min Huei Lu

Client: Academy of Art University

A' Design Award Bwonz Winner in Wèb Category

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Verified Award Winner
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Dekouvri Kounye a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love Sit Entènèt Festival Fim

Designer a te kreye yon pwojè festival fim ipotetik pou selebre fim Alfred Hitchcock ki natirèlman gen yon obsesyon dominan ak voyeurism. Konsepsyon an swiv yon fil kote pèsonaj ki pa satisfè viktim yo, sa ki ba yo yon sans de an komen, nan fen a, otonòm fè nwa motive voyeur a touye moun. Eleman vizyèl yo, koòdone itilizatè, ak eksperyans itilizatè yo tout fèt nan yon pèspektiv voyeur. Kòm voyeur, odyans yon jan kanmenm santi konplis nan evènman yo sou ekran an.

The Recognition

About the A' Design Award Bwonz

Obsessive Love Sit Entènèt Festival Fim se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Obsessive Love Sit Entènèt Festival Fim pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Obsessive Love Sit Entènèt Festival Fim satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu