Solemici Packaging Anbalaj Pwodwi Vyann by Dmitry Kultygin

Solemici Packaging Anbalaj Pwodwi Vyann by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Solemici Packaging Anbalaj Pwodwi Vyann

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Ajan Winner in Anbalaj Category

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Colors

The Design

About Solemici Packaging Anbalaj Pwodwi Vyann

Solemici se yon konsepsyon anbalaj pou espesyalite vyann Italyen tankou salami ak pwosuto. Konsepsyon an konpare gou pwodwi a ak chèf dèv atizay Renesans lan. Anbalaj prensipal la se yon kabaré plastik ki enprime ak yon teksti maib. Antèt papye a pwodui ak enprime ofset ak kachè fèy an lò, ki sipòte karaktè premyòm pwodwi a. Kabaré a mezire 225 mm nan wotè ak 123 mm nan lajè. Koulè klere ak detay ki kontras yo ede pwodwi a parèt sou etajè magazen an. Konsepsyon an reflete tou respè pou metòd pwodiksyon tradisyonèl yo.

The Recognition

About the A' Design Award Ajan

Solemici Packaging Anbalaj Pwodwi Vyann se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Solemici Packaging Anbalaj Pwodwi Vyann pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Solemici Packaging Anbalaj Pwodwi Vyann se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin