Rikchari Fonksyon Prensipal: Anbalaj Kafe by Planetario is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.
FèAnbalaj· 2021
Rikchari Fonksyon Prensipal: Anbalaj Kafe
by Planetario
Client: Rikchari Packaging by Planetario
A' Design Award Fè Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Rikchari Fonksyon Prensipal: Anbalaj Kafe
Tèks Liv: Rikchari se yon konsepsyon anbalaj pou yon mak kafe periyen ki konsantre sou dirabilite ak responsablite sosyal. Non Rikchari vle di reveye nan lang Quechua, e lèt C a fòme yon silwèt ki sijere alafwa yon grenn kafe ak yon je. Anbalaj la swiv konsepsyon logo a, ki itilize yon konstriksyon tipografik enspire pa fòm jeometrik anpi Enka nan Perou, ke yo rele Tocapu. Kafe a grandi nan Chirinos, nan nò Perou, nan yon altitid 1700 mèt anwo nivo lanmè. Konsepsyon an prezante kafe a kòm yon pwodwi òganik ki gen yon objektif sosyal.
The Recognition
About the A' Design Award Fè
Rikchari Fonksyon Prensipal: Anbalaj Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Rikchari Fonksyon Prensipal: Anbalaj Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Rikchari Fonksyon Prensipal: Anbalaj Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Dimensions & Packaging
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Tags
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Production Technology
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Design Challenge
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Research
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Inspiration
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Project Duration
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
- Team Members
- Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz
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