Bwonz Anbalaj · 2021
Yoyic Huojunpaopao Fonksyon Prensipal: Anbalaj Boutèy Bwason
- A' Design Award Bwonz 2021 in Anbalaj
- CLIENT: High-tech MengNiu Dairy (Beijing)CO.,LTD
- Estimated Number of Design Views: 11,744
- Verification code C2B5059E03 · Verify this award
Colors
About Yoyic Huojunpaopao Fonksyon Prensipal: Anbalaj Boutèy Bwason
Tèks Liv: Yoyic Huojunpaopao se yon anbalaj boutèy ki fèt pou yon bwason petiyan ki gen pwobyotik vivan. Bwason an konbine bakteri asid laktik petiyan ak pwobyotik vivan, ki gen ti kras sik ak san grès. Boutèy la fèt ak PET trè transparan pou bay yon aparans tankou vè, ak yon fòm lejè ak fen ki gen yon kapasite 388 mililit. Etikèt la itilize yon karaktè kaligrafik Chinwa an gra ansanm ak grafik bul pou montre vitalite. Konsepsyon an gen objektif pou eksprime alafwa gou ak sante. Boutèy la vann nan magazen konvenyans nan kondisyon chèn frèt pou kenbe pwobyotik yo aktif.
About the A' Design Award Bwonz
Yoyic Huojunpaopao Fonksyon Prensipal: Anbalaj Boutèy Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yoyic Huojunpaopao Fonksyon Prensipal: Anbalaj Boutèy Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yoyic Huojunpaopao Fonksyon Prensipal: Anbalaj Boutèy Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Image Credits
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