Hankol Liquor Anbalaj Alkòl by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.
AjanAnbalaj· 2021
Hankol Liquor Anbalaj Alkòl
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award Ajan Winner in Anbalaj Category
- 28,079
- Verified Award Winner
- Verify Award Status for #121947
The Design
About Hankol Liquor Anbalaj Alkòl
Hankol se yon konsepsyon anbalaj pou yon alkòl ki gen gou sòs. Non an fè referans a yon moun ki bwè avèk kouraj epi avèk kè kontan, sa ki reflete lespri mak la ki santre sou moun. Konsèp la soti nan gou san yo pa wè. Fòm pozitif ak negatif konbine ansanm, epi silwèt fondatè a mete nan fòm negatif la pou eksprime lide pou pa bliye entansyon orijinal la. Kaligrafi Chinwa ak yon so itilize nan tipografi a. Bwat deyò a fèt ak materyèl EPP ki respekte anviwònman, epi yon logo metal enkriste sou sifas devan an.
The Recognition
About the A' Design Award Ajan
Hankol Liquor Anbalaj Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Hankol Liquor Anbalaj Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Hankol Liquor Anbalaj Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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