Bwonz Anbalaj · 2021
Hankol Liquor Fonksyon Prensipal: Konsepsyon Anbalaj
by Hankol - Ji Hao and Zhang XiaoMing
- A' Design Award Bwonz 2021 in Anbalaj
- CLIENT: HANKOL/Ji Hao/Zhang XiaoMing
- Estimated Number of Design Views: 15,509
- Verification code 5D27173DCC · Verify this award
Colors
About Hankol Liquor Fonksyon Prensipal: Konsepsyon Anbalaj
Tèks Liv: Hankol Liquor se yon konsepsyon anbalaj pou yon alkòl gou sòs. Non Hankol fè referans a yon moun ki bwè avèk kouraj ak kè kontan, sa ki reflete lespri santre-sou-moun mak la. Boutèy la make ak liy fò ak senp, epi logo a parèt sou fasad la. Fòm pozitif ak negatif entegre siluèt fondatè a nan fòm negatif la, sa ki fè sonje entansyon orijinal mak la. Kaligrafi Chinwa ak yon so itilize nan tipografi a pou prezante yon karaktè kiltirèl oryantal. Bwat deyò a fèt ak materyèl EPP ki respekte anviwònman an.
About the A' Design Award Bwonz
Hankol Liquor Fonksyon Prensipal: Konsepsyon Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hankol Liquor Fonksyon Prensipal: Konsepsyon Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hankol Liquor Fonksyon Prensipal: Konsepsyon Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Image Credits
- Image all: Photographer Chen yue, 2020
