Bwonz Fim · 2022
Tinkoff Investment Videyo Piblisite
by Egor Maraev
- A' Design Award Bwonz 2022 in Fim
- CLIENT: Blaster Studio
- Estimated Number of Design Views: 25,330
- Verification code 65938B2732 · Verify this award
Colors
About Tinkoff Investment Videyo Piblisite
Tinkoff Investment se yon videyo piblisite trant segonn pou yon sèvis envestisman labank. Videyo a prezante George Washington kòm pèsonaj prensipal la. Li chita sou yon sofa e li manje pitza, li fatige e li parese, epi li reprezante lajan. Imaj enkonvansyonèl sa a pote lide prensipal la, ki se lajan ta dwe kenbe an bon fòm epi fè l travay. Animasyon an konbine animasyon selilè (cel animation) ak animasyon découpage (cutout animation), mare ansanm ak konpozisyon dijital. Videyo a te montre lajman kòm yon "preroll" anvan videyo an liy yo, e li te rive jwenn yon to konvèsyon byen wo.
About the A' Design Award Bwonz
Tinkoff Investment Videyo Piblisite se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tinkoff Investment Videyo Piblisite pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tinkoff Investment Videyo Piblisite satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
