Africolor Festival Idantite Vizyèl Festival by Manuela Bonnet

Africolor Festival Idantite Vizyèl Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Africolor Festival Idantite Vizyèl Festival

by Manuela Bonnet

Client: Africolor

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Africolor Festival Idantite Vizyèl Festival

Festival Africolor se idantite vizyèl ki te kreye pou edisyon trantyèm anivèsè yon festival mizik ki fèt Pari. Konsepsyon an baze sou lide rezonans, ki montre kijan festival la kontinye rezone atravè tan ak fwontyè yo. Yon jwèt tipografik koupe epi repete lèt tit la pou kreye yon rit vivan. Idantite a klè, dirèk, plen koulè e jwayal. Afich la fèt an de vèsyon ki kontras, youn wouj ak youn vèt. Menm sistèm vizyèl la aplike sou bwochi, flaye, afich metwo, banyè, sak twal (tote bags) ak piblikasyon rezo sosyal yo.

The Recognition

About the A' Design Award Bwonz

Africolor Festival Idantite Vizyèl Festival se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Africolor Festival Idantite Vizyèl Festival pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Africolor Festival Idantite Vizyèl Festival satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet