Clarity Idantite Kòporasyon by Jeffery Fulton

Clarity Idantite Kòporasyon by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Clarity Idantite Kòporasyon

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Idantite Kòporasyon

Klarite se yon idantite kòporasyon ki fèt pou yon konpayi teknoloji. Logo a konbine de senbòl yo itilize nan pwogramasyon, plase anndan yon triyang ki eksprime yon mouvman pwogresif. Yon ton ble fonse kominike konfyans, pandan yon ton ble klere fè referans a teknoloji. Font Neo Sans la itilize pou aparans modèn li, ki mache byen ak kwen wonn logo a. Yo evite gradyan ak fòm abstrè, kidonk idantite a repoze sou fòm senp ak karaktè pwogramasyon. Idantite a itilize tou sou pwodwi kòporasyon yo.

The Recognition

About the A' Design Award Bwonz

Clarity Idantite Kòporasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Clarity Idantite Kòporasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Clarity Idantite Kòporasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release