Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.
AjanAnbalaj· 2021
Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal
by Bold Brands
Client: Bold Brands
A' Design Award Ajan Winner in Anbalaj Category
- 25,457
- Verified Award Winner
- Verify Award Status for #122875
The Design
About Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal
Beer Mail se yon konsepsyon anbalaj pou yon seri byè atizanal. Etikèt yo ankadre tankou tenm lapòs, yon referans ak non mak la epi ak kalite koleksyonè tenm yo genyen. Chak varyete pote yon ilistrasyon kolaj ki reyini eleman ki sanble pa gen okenn rapò lè ou gade yo premye fwa. Engredyan yo itilize nan byè a kache anndan ilistrasyon yo, konsa konsomatè a ka chèche yo. Byè a vann nan boutèy vè 330 ml ak etikèt enprime dijitalman epi nan bwat konsèv enprime 500 ml. Konsepsyon an reflete ti kantite pwodiksyon seri a.
The Recognition
About the A' Design Award Ajan
Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Beer Mail by Volfas Engelman Fonksyon Prensipal: Anbalaj Byè Atizanal se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
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