OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips by Bold Brands

OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2021

OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips

by Bold Brands

Client: Bold Brands

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips

Tèks Liv: OHO Lentil Chips se yon konsepsyon anbalaj pou yon nom ki fèt ak lantiy. Sak la gen mezi 190 x 250 x 50 mm epi li enprime sou polipwopilèn atravè flexografi ak yon vèni ki gen touche papye. Yon fon an papye kraft ranplase koulè vif ki abityèl nan kategori nom yo epi li bay yon aparans natirèl. Eleman grafik ilistre yo ajoute yon karaktè plen antre, pandan ke gou yo montre atravè imaj fotografik wo kalite. Konbinezon sa a fè pwodwi a fasil pou rekonèt epi li prezante li kòm yon opsyon nom ki pi sen.

The Recognition

About the A' Design Award Bwonz

OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. OHO Lentil Chips Fonksyon Prensipal: Anbalaj Chips satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite