Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri by Bold Brands

Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri

by Bold Brands

Client: Bold Brands

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri

Baltija se yon seri anbalaj pou yon koleksyon chokola ki vann nan rejyon Baltik la. Non an soti nan mo Lityanyen pou Lanmè Baltik, ki te enspire konsepsyon an. Yo ilistre yon fa ak yon senn lanmè nan yon estil Victorian klasik, ak fòm ondile ki sijere mouvman dlo a. Yo pa itilize okenn senbòl nasyonal, kidonk anbalaj la reprezante tout rejyon an olye pou yon sèl peyi. Yon ton ble vèt fonse ajoute yon aparans rafine. Bwat yo ak anvlòp yo fèt ak papye, enprime pa ofsèt, epi fini ak vèni mat ak detay fèy kwiv.

The Recognition

About the A' Design Award Ajan

Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Baltija Chocolate Collection Fonksyon Prensipal: Anbalaj Konfizri se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus