Doritos One Kiss One Donation Kanpay Piblisite Dijital pa Dennis Furniss

Dizayn Doritos One Kiss One Donation Kanpay Piblisite Dijital pa Dennis Furniss se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Piblisite.

LòPiblisite· 2021

Doritos One Kiss One Donation Kanpay Piblisite Dijital

pa Dennis Furniss

Kliyan: Doritos

Gayan A' Design Award Lò nan Kategori Piblisite

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Gayan Pri Verifye

Verifye Estati Pri pou #122993

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Doritos One Kiss One Donation Kanpay Piblisite Dijital

One Kiss, One Donation se yon kanpay piblisite dijital ki te kreye pou Doritos pou sipòte kominote LGBTQ la. Kanpay la te envite moun pataje foto tèt yo k ap bay yon bo bay zanmi, fanmi ak moun yo renmen. Chak bo ki te pataje te konvèti an yon don finansye pou kominote a. Kanpay la te fèt atravè televizyon, medya sosyal, chanèl sou entènèt ak aktivasyon mak la. Li te aktive pandan de mwa nan Meksik ak Brezil epi li te resevwa repons ki soti toupatou nan mond lan. Objektif la se te konekte moun pandan yon peryòd distans sosyal.

Rekonesans lan

Konsènan A' Design Award Lò

Doritos One Kiss One Donation Kanpay Piblisite Dijital se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Doritos One Kiss One Donation Kanpay Piblisite Dijital pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Doritos One Kiss One Donation Kanpay Piblisite Dijital kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Dimansyon & Anbalaj: Does not apply
Etikèt: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Teknoloji Pwodiksyon: We leveraged a marketing mix of TV, social media, online, branded activations.
Defi Dizayn: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Rechèch: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Enspirasyon: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Dire Pwojè: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Fliks Operasyon: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Manm Ekip: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Kredi Imaj: All images are property of PepsiCo International