Lò Anbalaj · 2021
Pepsi Culture Seri Bwat Bwason Edisyon Limite
- A' Design Award Lò 2021 in Anbalaj
- CLIENT: Pepsi
- Estimated Number of Design Views: 34,720
- Verification code AE50004190 · Verify this award
Colors
About Pepsi Culture Seri Bwat Bwason Edisyon Limite
Pepsi Culture se yon seri bwat edisyon limite ki te kreye pou yon mak bwason gazez nan Meksik. Seri a gen sis bwat pou koleksyone, e chak bwat reprezante yon vil meksiken. Istwa lokal, tradisyon ak referans atistik yo tradui an modèl ilistratif ki konbine senbòl kiltirèl ki la depi lontan ak yon apwòch desen kontanporen. Chak bwat fèt an aliminyòm, kenbe 12 ons e li fini ak yon enpresyon offset wo definisyon. Bwat yo vann apa e ansanm yo fòme yon seri ki reflete divèsite rejyonal la.
About the A' Design Award Lò
Pepsi Culture Seri Bwat Bwason Edisyon Limite se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi Culture Seri Bwat Bwason Edisyon Limite pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Culture Seri Bwat Bwason Edisyon Limite kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
