Bel Gusto Primary Function: Anbalaj Pasta by Olga Takhtarova

Bel Gusto Primary Function: Anbalaj Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2021

Bel Gusto Primary Function: Anbalaj Pasta

by Olga Takhtarova

Client: Sot F&d

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Primary Function: Anbalaj Pasta

Bel Gusto se yon konsepsyon anbalaj pou yon liy pasta fre ki fèt ak ble di. Anbalaj la fèt tankou yon pake lapòs ki soti nan peyi Itali. Yo itilize tenb lapòs, so lapòs, ilistrasyon fèt alamen ki reprezante kote istorik nan peyi Itali ak yon imitasyon papye kraf. Yon fenèt gade pèmèt achtè a wè pasta a anndan bwat la anvan li achte l. Bann koulè ki gen menm satirasyon ak klète separe diferan fòm pasta yo nan liy lan. Yo enprime pakè yo sou fim PET ak yon vèni selektif.

The Recognition

About the A' Design Award Ajan

Bel Gusto Primary Function: Anbalaj Pasta se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Bel Gusto Primary Function: Anbalaj Pasta pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Bel Gusto Primary Function: Anbalaj Pasta se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.