Mazurro Anbalaj Kafe by 19 Poludnik Agencja Reklamowa

Mazurro Anbalaj Kafe by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Mazurro Anbalaj Kafe

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #124176

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Colors

The Design

About Mazurro Anbalaj Kafe

Mazurro se yon konsepsyon anbalaj pou kafe. Konsepsyon an baze sou yon modèl grafik distenktif ki bati sou lèt M lan. Modèl la bay sachè kafe yo yon aparans fò ak dominan. Fòm jeyometrik minimalis la ak gwo kontras yo ede sachè yo parèt aklè sou etajè magazen yo. Modèl la enspire pa travay Josef Hoffmann, yon fondatè Atelye Vyèn nan, ki gen fòm senp yo te enfliyanse premye modènis la. Sachè yo enprime ak metòd enpresyon fleksografik. Yo ofri twa gou, chak ak yon koulè diferan ak yon souenpresyon blan ki kreye yon efè metalik nan zòn espesifik yo.

The Recognition

About the A' Design Award Fè

Mazurro Anbalaj Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mazurro Anbalaj Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mazurro Anbalaj Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020