Sorkhab Anbalaj by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2022

Sorkhab Anbalaj

by Parham Elahi Doust

Client: Sorkhab

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #126198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sorkhab Anbalaj

Savon Sorkhab Brow yo fèt ak engredyan vejetalyen ak bèt ki pa gen mechanste. Pou rezon sa a, yo te vle asire ke anbalaj la tou rezone ak nati a nan kontni li yo e se poutèt sa yo te chwazi bwa kòm materyèl prensipal yo. Deskripsyon yo lis nan pake a ka trape achtè yo # 039; atansyon, plis toujou. Pwodwi anndan an (savon) fèt ak 100% materyèl vejetalyen, pakè li a tou transmèt lefèt ke li se ekolojik-zanmi. Se tout pake a bati soti nan bwa di gaspiye yo te jwenn nan endistri a mèb. Sa se youn nan rezon Poukisa bwa te chwazi pase lòt.

The Recognition

About the A' Design Award Fè

Sorkhab Anbalaj se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Sorkhab Anbalaj pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Sorkhab Anbalaj pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi