Souldar Cracker Fonksyon Prensipal: Anbalaj Snak by Yeqin Chen

Souldar Cracker Fonksyon Prensipal: Anbalaj Snak by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Souldar Cracker Fonksyon Prensipal: Anbalaj Snak

by Yeqin Chen

Client: Dali Foods Group

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Fonksyon Prensipal: Anbalaj Snak

Tèks Liv: Souldar Cracker se yon konsepsyon anbalaj pou yon snak biskwit soda ki gen gou chokola. Pwodwi a plase nan mitan konpozisyon vizyèl la. Sou kote gòch la, yon aranjman klè pozisyone biskwit yo nan diferan distans pou elaji sansasyon espas la nan yon zòn limite. Sòs chokola ap tonbe soti anwo pake a tankou lapli, sa ki transfòme yon sèn estatik an yon sèn dinamik. Koulè mawon itilize kòm koulè prensipal pou eksprime gou a. Katon deyò a fèt ak katon ivwa, epi kèk eleman chwazi enprime ak techni estanpaj lò. Chak biskwit vlope endividyèlman anndan bwat la.

The Recognition

About the A' Design Award Bwonz

Souldar Cracker Fonksyon Prensipal: Anbalaj Snak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Souldar Cracker Fonksyon Prensipal: Anbalaj Snak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Souldar Cracker Fonksyon Prensipal: Anbalaj Snak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen