Tralock Fonksyon Prensipal: Anbalaj Kadna by Bakhtiyar Baimurzayev

Tralock Fonksyon Prensipal: Anbalaj Kadna by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2022

Tralock Fonksyon Prensipal: Anbalaj Kadna

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Tralock Fonksyon Prensipal: Anbalaj Kadna

Tèks Liv: Tralock se yon anbalaj ki fèt pou yon kadna malèt vwayaj. Bwat la gen fòm yon ti malèt, sa ki lye anbalaj la dirèkteman ak objektif pwodwi a. Non an konbine mo travelling (vwayaje) ak lock (kadna), epi lèt o nan logo a fòme tankou yon twou kle. Estrikti a gen de kouch. Yon nwayo blister kenbe kadna a ak kle yo an plas, epi yon kouch katon pote desen ki enprime a. Yon dekoupaj espesyal (diecut) pèmèt achtè a wè pwodwi a anndan. Koulè vif yo reflete tèm vwayaj la epi yo ede anbalaj la parèt aklè.

The Recognition

About the A' Design Award Bwonz

Tralock Fonksyon Prensipal: Anbalaj Kadna se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Tralock Fonksyon Prensipal: Anbalaj Kadna pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Tralock Fonksyon Prensipal: Anbalaj Kadna satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev